Keyword Research › Keyword Research Tools Keyword research Google Keyword Planner helps you find keyword ideas, read search-volume ranges, and compare forecasts. Its competition metric describes advertiser competition, so it doesn't show how hard a keyword will be to rank for in organic search. Google Keyword Planner’s competition metric describes competition among advertisers, so it […]
Keyword Research › Keyword Research Tools Keyword research tools Choose a keyword research tool by the work you need it to do: generate ideas, show search data, or organize a content plan. The best fit depends on how you’ll use the results, since a long list of suggestions alone won’t tell you which searches deserve […]
Keyword Research › Keyword Research Fundamentals Keyword research Use this 12-step checklist to move from a topic idea to a reviewed keyword set. You’ll sort broad and narrow questions into a page plan before you create content. A single topic can call for several distinct pages: one broad page and supporting pages for narrower questions. […]
Keyword Research › Keyword Research Fundamentals SEO and Ads Build one keyword plan for organic pages and paid campaigns by matching each search phrase to its intent and destination. The key is to decide what job the phrase needs to do before you choose a page or ad. One search phrase can lead to 2 […]
Keyword Research › Keyword Research Fundamentals SEO Keyword Planning Turn a collected keyword list into a clear page plan by grouping terms around search intent and deciding which deserve their own pages. You’ll weigh search volume, ranking difficulty, and business fit before you set priorities. A long list of related search terms can often become […]
Keyword Research › Keyword Research Fundamentals SEO keyword research SEO and keyword research help you decide which search terms belong on which pages. The key is to group terms by intent, so a long keyword list can turn into a clear, useful page plan. A list of 100 search terms can lead to just a […]
Search · 1 September 2026 Someone in my WhatsApp group asked a good question this week. If Google is adding tracking to its search results, what happens to tools that depend on URL tracking? The change is real. The worry is pointed at the wrong thing. Here is what set it off. Google has started […]
Build in Public · #14 The Evergreen workshop sold its first run off the back of these posts. Forty sales, ten and a half thousand dollars, zero refunds, before I taught a single live session. I want to show the numbers, and then explain why the sales figure is the part I care about least […]
Build in Public · #13 This week a framework has been going round the SEO world about which content is still worth making now that AI answers most questions for you. It is a good framework. I read it and realised I had quietly built a tool for almost every box on it, some of […]
Build in Public · #12 I launched two tools back to back. One had a full funnel behind it. One had a single page with two buttons and nothing after it. Same audience, same platform, days apart. Both launches are now closed, so here are both sets of numbers and what removing the funnel actually […]
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