Build in Public · #21 I build new tools most weekends, sometimes several a day, and I had about 100 of them I’d never released because I couldn’t market them all. Aha Studio is how I fixed that, for me and for the people who buy my tools. Here’s why I built it, what an […]
Local SEO and Google Business Visibility › Costs, Pricing and Choosing Help Local SEO buying guide A local SEO agency, a freelancer and doing it yourself can all get you into the Google Map Pack, but each one fails in a different way. This guide compares the three side by side and lists what to […]
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Local SEO and Google Business Visibility › Paid Local Visibility Local SEO vs Google Ads Local SEO and Google Ads both put your business in front of people searching nearby, but they cost you different things and pay off on different timelines. This guide walks through cost, speed, lead quality and durability so you can […]
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Local SEO and Google Business Visibility › Paid Local Visibility Google Maps ads Google Maps ads are paid placements that show up above or alongside the map results when someone searches for a business or service nearby. What you pay per click depends far more on the industry you're in and how many other advertisers […]
Local SEO and Google Business Visibility › Build Local Landing Pages and Visibility Local SEO tracking Rank alone won't tell you whether your local search is working. The number that matters is whether your Google Business Profile is producing calls and visits, and you can only see that by reading the profile metrics next to […]
Local SEO and Google Business Visibility › Build Local Landing Pages and Visibility Local link building Local link building is about getting the sites and organisations near you to link to you, and that is usually cheaper and easier than cold outreach to national blogs. This post walks through 13 local sources worth chasing, grouped […]
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Local SEO and Google Business Visibility › Research Local Competitors and Keywords Local SEO for lawyers Most people who search for a lawyer call one of the first few businesses they see, so your Google Business Profile does more of the work than almost anything else on your site. This post walks through 13 local […]
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