I Had 100 Tools I Couldn’t Promote. So I Built Aha Studio.
Build in Public · #21 I build new tools most weekends, sometimes several a day, and I had about 100 of them I’d never released because I couldn’t market them all. Aha Studio is how I fixed that, for me and for the people who buy my tools. Here’s why I built it, what an […]
I Gave My AI Writer a 10-Minute Voice Note. It Handed Back a Tidied Transcript.
Build in Public · #20 I gave the Aha Studio writer a 10-minute voice note and got back a tidied transcript, wrong in 9 ways. The fix was a set of rules it follows every time, because whatever it writes for me is what customers get too. It also reminded me why I keep building […]
The Authority Machine: Three Steps to an Authority Post, Several Times a Week
Build in Public · #19 You do not have to be the expert, and you do not have to grind out original posts nobody asked for. You have to be the person who finds the best of what the experts are already saying, and frames it clearly. That is a system, and I demoed the […]
I Stopped Juggling Three Builds. KeywordIntent Is What One Build at a Time Produced.
Build in Public · #18 For several days I worked on one tool and nothing else. KeywordIntent went from a very good free keyword tool to a Pro version with features I have not seen combined in any keyword tool. The biggest reason was not the code. It was testing it between every update. KeywordIntent […]
Two Clicks, a $1,500 Tool, and Why It Wasn’t My Best Build This Week
Build in Public · #17 In the last week I built seven or eight tools by sniping other people’s products, most of them just for my own use. One of them sits behind a paid program elsewhere. It took two buttons, and it was not even the best thing I built. It is only Monday. […]
I Ranked Every AI Search Strategy S to F, Then Built a Scorecard So You Can Too
Build in Public · #15 A tier list of AI search strategies went round again this week, ranked S to F. I mostly agreed with it, which is rare. So instead of arguing with it, I ranked the strategies myself the way I actually see them, then built a scorecard that grades your site against […]
I Built the Tool That Maps a SaaS Site’s Whole SEO Footprint. Then It Humbled Me.
Build in Public · #16 For years I have been staring at the footers on big SaaS sites and thinking there is a system buried in there. This week I finally built the thing that pulls it out: enter your product once, get back the exact landing pages worth creating. Then I ran it on […]
Evergreen Made $10,537 Before I Taught a Thing. The Real Test Starts Now.
Build in Public · #14 The Evergreen workshop sold its first run off the back of these posts. Forty sales, ten and a half thousand dollars, zero refunds, before I taught a single live session. I want to show the numbers, and then explain why the sales figure is the part I care about least […]
Two Launches, One With A Funnel And One Without: Both Sets Of Numbers
Build in Public · #12 I launched two tools back to back. One had a full funnel behind it. One had a single page with two buttons and nothing after it. Same audience, same platform, days apart. Both launches are now closed, so here are both sets of numbers and what removing the funnel actually […]
Nine Things Were Broken. None of Them Looked Broken.
Build in Public · #11 I got up at 3am because the cats were fighting outside. By 10am I had been to the gym and found nine things that were quietly broken. Not one of them looked broken. That is the part worth writing about. This is a follow-up to the post where I argued […]