Build in Public · #20 I gave the Aha Studio writer a 10-minute voice note and got back a tidied transcript, wrong in 9 ways. The fix was a set of rules it follows every time, because whatever it writes for me is what customers get too. It also reminded me why I keep building […]
Stat post · Founder revenue Every month, Marc Lou posts what each of his products earned, and hundreds of founders quote that post with their own numbers. I collected every quote from three of those months, 802 posts, and pulled out the revenue figures. The typical founder who shared one says $749 a month. Every […]
LaunchWatch · Launch funnels Our launch funnels convert well, and that is by design. Every one is built to put three sales in the bag from the same customer before they ever see the second upsell. Here is the rule, and two real funnels that show it working: SERP Gap AI and my daughter Stephanie’s […]
LaunchWatch · Case study Last week we measured every WarriorPlus Deal of the Day in September and found the picked launches took most of the money. That was a correlation across a month. This is one launch, measured from the inside: Skribbly, my daughter Stephanie’s whiteboard video tool, picked as Deal of the Day on […]
LaunchWatch · Launch calendars I have not kept an eye on the launch calendars for a while, and one question has puzzled me for years: where do the high-ticket launches get announced? So we checked every launch calendar we could find, and counted thirteen years of the biggest one. Most of the old calendars have […]
LaunchWatch · September 2026 · WarriorPlus vs JVZoo Same month, same kind of buyer, two very different markets. WarriorPlus had nearly seven times as many launches that took off. JVZoo had fewer, and they made more money: a typical JVZoo launch earned more than twenty times what a typical WarriorPlus one did. The two markets […]
LaunchWatch · September 2026 · Deal of the Day WarriorPlus and JVZoo both put one product in front of their buyers as the pick of the day. In September those picks took most of the money on both platforms. They pick different kinds of product, they write about them in completely different ways, and the […]
LaunchWatch · Launch strategy If you build software and sell it monthly on social media, a WarriorPlus or JVZoo launch can look like a strange thing to do. A one-time price, a crowd of affiliates and a launch week that is over in days. I do both, and I teach both, because they do different […]
LaunchWatch · September 2026 Once a month I pull every launch on WarriorPlus and work out what actually sold, what it cost and which kinds of product won. September had 317 launches and at least $360,000 in sales. Most launches sold almost nothing, and a small group of products took nearly half the money. September […]
Build in Public · #19 You do not have to be the expert, and you do not have to grind out original posts nobody asked for. You have to be the person who finds the best of what the experts are already saying, and frames it clearly. That is a system, and I demoed the […]
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