What a WarriorPlus Deal of the Day Did for One Launch: Skribbly, Before and After

LaunchWatch · Case study

Last week we measured every WarriorPlus Deal of the Day in September and found the picked launches took most of the money. That was a correlation across a month. This is one launch, measured from the inside: Skribbly, my daughter Stephanie’s whiteboard video tool, picked as Deal of the Day on its third day. Here are the numbers the morning before, just after and at the close, what else was running at the same time, and what we can and cannot honestly say it did.

The launch

Skribbly turns a topic into a hand-drawn whiteboard video. You type a topic, it writes the script, draws the scenes with a real hand and adds the voiceover, inside your browser. It connects to your own AI accounts, so there is no monthly fee for the software.

It launched on WarriorPlus on 30 September at $17, with a $97 bundle as the alternative front end, a $9.95 order bump and six upsells. WarriorPlus picked it as Deal of the Day on 2 October, the third day of the launch.

For the background, the Deal of the Day comparison covers what WarriorPlus picks and how it writes about it, and LaunchWatch for September has the month the launch landed in.

Before the pick

Stephanie’s own WarriorPlus stats, the morning before the Deal of the Day went out:

Before the Deal of the Day
Visitors	1,502
Sales	158
Conversion	11%
Revenue	$4,487.95
Affiliates with at least one sale	11
Share of sales from those affiliates	about half

The affiliate contest leaderboard that morning. The names are public to anyone on WarriorPlus. Each affiliate’s sales and earnings are not, so they are blurred:

What the pick looked like

The Deal of the Day email followed the pattern we measured across September almost line for line. A teaser headline, “How to turn any topic into a hand-drawn whiteboard video in minutes…”. A few short lines on why whiteboard videos work and why they are a headache to make. Then the reveal, a third of the way down: “Stephanie just released a new tool that skips all that…” That move was in 23 of the 26 September picks. Trailing dots, one sentence per line, no exclamation marks, and a soft close: “Go here to see exactly how it works »”.

Just after the Deal of the Day

Stephanie’s stats again, read just after the Deal of the Day ended:

	Before	After	Change
Visitors	1,502	2,102	+600
Sales	158	222	+64
Conversion	11%	11%	10.7% on the new traffic
Revenue	$4,487.95	$6,254.70	+$1,766.75
WarriorPlus pulse score	14.64	18.05	+3.41

The traffic that arrived in that window converted at the same rate as the traffic before it.

Where the money is: the bundle and the upsells

The funnel as it stood just after the pick. The final figures are in the close section further down.

Product	Price	Sales	Conversion	Revenue
Skribbly Bundle	$97	31	2%	$3,007.00
Skribbly Video Maker (front end)	$17	62	3%	$1,054.00
Skribbly Publish Kit (order bump)	$9.95	29	about 1 in 3 buyers	$288.55
Skribbly Reels	$17	26	36%	$442.00
Skribbly Theme and Font Pack	$12.95	34	43%	$440.30
Captionly	$47	8	10%	$376.00
Skribbly X vs Y	$24.95	12	18%	$299.40
Skribbly Listicles	$24.95	11	17%	$274.45
Skribbly Retention Scripter	$17	11	19%	$187.00

• One buyer in three took the bundle. 93 people bought on the front-end page, 31 of them chose the $97 bundle, and the bundle is nearly half of all revenue.
• Each front-end buyer was worth about $67 against a $17 front end.
• Cheap, specific upsells convert. The theme and font pack sold to 43% of the people who saw it, the reels add-on to 36%.

WarriorPlus works out an order bump’s conversion against page visitors, so its own screen shows 2% for the Publish Kit. Against the 93 people who actually bought on that page, it is about 1 in 3.

If the launch had stopped at $17, the same buyers would have brought in about a quarter of the money.

What else was running

The Deal of the Day did not land on an empty launch. Four other things were working at the same time, and a fair reading has to name them:

• Direct outreach. Stephanie and I contacted affiliates we already knew. Three of the top four on the leaderboard were people we reached out to. The affiliate who was second that morning we had never spoken to. He found it on his own.
• A listing ad. Skribbly ran an ad at the top of WarriorPlus’s affiliate offers page over the same days, and it brought in some affiliates.
• Two bonus tools. Every buyer got Clip Scripter, the launch bonus. Then, on the day of the pick, I built Tube Reply Sniper, a tool I had planned to sell on its own at $67, and added it as a bonus. Only for people buying through Stephanie’s link or mine.
• The launch itself. Affiliates who had already mailed kept selling.

That bonus is a choice I will keep making. During a launch I make decisions as I go: add a bonus, run a strategy session on how to use the tool, whatever makes the product clearer and more valuable for the people who buy it. Those additions go to people who buy directly from us. If you buy through an affiliate, I truly appreciate that affiliate’s support, but you will miss whatever we add during the launch.

It has already changed one buyer’s mind. A customer bought two products through an affiliate link, then realised the bonuses were only for people buying direct. He refunded both and bought them again directly from Stephanie.

What we can and cannot say

What the numbers show:

• In the Deal of the Day window Skribbly added 600 visitors, 64 sales and $1,766.75, and the new traffic converted at the same rate as the old.
• The stretch before the pick, roughly two days, brought 158 sales, about 79 a day. The Deal of the Day window brought 64. So the pick did not produce a spike bigger than the opening, but day three stayed close to the opening pace.
• The pulse score, which WarriorPlus uses to rank its affiliate offers, rose from 14.64 to 18.05.

What they cannot show is how much of day three was the pick, the bonus, the ad or the affiliates already mailing. There is no version of this launch without the Deal of the Day to compare it with. Across September, picked launches took 58% of all WarriorPlus sales, but WarriorPlus may well pick launches that are already selling. This case study is one honest data point, not proof.

At the close

The launch closed at midnight US Eastern on 4 October, five days after it opened. Stephanie’s final stats, next to the two earlier reads:

	Before the pick	Just after	At the close
Visitors	1,502	2,102	2,894
Sales	158	222	386
Conversion	11%	11%	13%
Revenue	$4,487.95	$6,254.70	$12,077.45
Value per visitor	$2.99	$2.98	$4.17
WarriorPlus pulse score	14.64	18.05	20.54

• The close was the biggest stretch of the launch. In the last 30 hours or so Skribbly added 525 visitors and 116 sales worth $4,410.65, and that traffic converted at 22%, twice the rate of the rest of the week. Over a similar stretch of time, the Deal of the Day window brought 64 sales.
• Affiliates did much of that. Affiliates on the leaderboard brought 66 of those last 116 sales, as their closing emails went out and the contest came down to the wire.
• Affiliates brought about half overall. The 14 affiliates on the final leaderboard brought in 206 of the 386 sales and 53% of the revenue. The other 180 sales did not come through a leaderboard affiliate.
• The funnel held up. 183 people bought on the front-end page, 36% of them chose the $97 bundle, and each buyer was worth about $66 against a $17 front end.

The final contest leaderboard, with each affiliate’s sales and earnings blurred as before:

Read together, the pick kept day three close to the opening pace, and the close did the heavy lifting. A Deal of the Day is one push in the middle of a launch, not the launch.

How this compares with $10,000 a month on social media

A lot of builders on X and LinkedIn are chasing $10,000 a month in recurring revenue. Skribbly is a different model, and it is worth putting the two side by side.

Before the final day Stephanie had $7,880.65 in sales, and I said I would not be surprised if the launch ended close to $10,000, or past it. It closed at $12,077.45 from 386 sales. That is in one launch week, not one month of a subscription. But it is not the same as $10,000 a month in recurring revenue, and here is why:

• Affiliates take a fair chunk. Commission is 50%, and affiliates on the leaderboard brought in about half of the revenue. Recurring revenue you sell yourself has no commission to pay.
• Some buyers are already hers. Many of these buyers were on Stephanie’s list before the launch, so not every sale is a new customer.
• A launch ends. $10,000 in recurring revenue arrives again next month. A launch has to be repeated.

Here is what the launch gives you that a subscription does not:

• You get paid to build your list. By the close, every visitor was worth $4.17 to the launch. Every buyer joins Stephanie’s list as a proven buyer, and in this market buyers buy often, every few days, from affiliate promotions. Many are hobbyists who play with a tool until the next shiny thing arrives. That is why my training is always about turning consumers into producers.
• The list keeps paying. New subscribers buy through her affiliate links and through our own products. Buyers who were already on her list have just bought again, which refreshes the list too.
• The money is predictable and it is daily. With a list of proven buyers, an affiliate promotion puts money in the bank this week, not after months of growing an audience.

That is the path the affiliate in second place took. He came through my Unshackled workshop, where we helped him create his first product. I joined him on two livestreams for the product idea and the funnel. His first launch did 160 sales, with Stephanie and me driving most of them, and it gave him his first buyers list. He learned how to make money from that list, how to get on leaderboards and how to raise affiliate sales, and he kept launching. Now he is established, and he is ranking on Stephanie’s leaderboard.

You do not have to choose. Take one feature of a SaaS or software suite, launch it as a one-time product on WarriorPlus or JVZoo, and use the buyers list and the affiliate income to fund the slower build of the monthly version. I wrote about that in launch then monthly recurring.

What to take from it if you launch

• Build the funnel before you chase the pick. The bundle and upsells made a $17 product worth about $66 a buyer by the close. A Deal of the Day is worth far more to a launch that can take that money.
• Plan the close as hard as the open. The last 30 hours brought more sales than any other stretch of the launch, the Deal of the Day included.
• Talk to affiliates you already know. Three of the top four came from relationships.
• Keep something for your direct buyers. A mid-launch bonus for direct buyers keeps the extra sales at full price.
• Write your page so it is easy to pick. The Deal of the Day copy took Skribbly’s own angle: a problem everyone recognises, then a tool that removes it. If your sales page makes that story obvious, it is easier to write about.