LaunchWatch · September 2026 · WarriorPlus vs JVZoo
Same month, same kind of buyer, two very different markets. WarriorPlus had nearly seven times as many launches that took off. JVZoo had fewer, and they made more money: a typical JVZoo launch earned more than twenty times what a typical WarriorPlus one did.
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The two markets side by side
This builds on LaunchWatch for September, which counted every WarriorPlus launch. This time JVZoo goes next to it. Both are read from each marketplace’s own affiliate data for products released in September 2026, as it stood on 1 October.
| September 2026 | WarriorPlus | JVZoo |
|---|---|---|
| Launches that passed 10 sales | 178 | 26 |
| Estimated sales, those launches | at least $357,000 | at least $545,000 |
| Typical launch (median) | about $695 | about $15,064 |
| Launches over $10,000 | 5 | 16 |
| Typical price | about $19 a buyer | about $27 front end, $125 across the funnel |
| Typical top upsell | not shown | about $268 |
| Typical refund rate shown | about 0% | about 6% |
How they were lined up. JVZoo only lists products once they pass 10 front-end sales, so WarriorPlus is cut to its launches that did the same. JVZoo also lists each product in a funnel on its own line: the front end, the bundle, the commercial licence. Its 55 September listings come down to 26 launches once they are grouped by seller and date. Sales are counted at the bottom of each band multiplied by the average price, and refunds are not taken off, so every figure is a floor. The two platforms report slightly differently, so treat the comparison as directional, not exact.
JVZoo sells software. WarriorPlus sells things to publish.
| Category | WarriorPlus share | JVZoo share |
|---|---|---|
| Books, KDP, colouring and printables | 54% | 7% |
| PLR, prompt packs and resell rights | 23% | none |
| AI tools, apps and software | 9% | 24% |
| Video and short-form | 4% | 25% |
| Local business and agency | 3% | 26% |
| Make money online and courses | 2% | 9% |
| SEO, traffic and AI visibility | 3% | 3% |
| Other, social and email | 2% | 6% |
Shares are of each platform’s estimated sales from launches past 10 sales. JVZoo launches were sorted by hand from their product names and Product of the Day headlines, because 26 is few enough to judge one by one.
On WarriorPlus, three quarters of the money went to books, printables and PLR: things a buyer takes away and publishes or resells. On JVZoo, only one September launch that took off was a book product, a tool for publishing interactive books, and none were PLR. Three quarters of the money split almost evenly between tools for selling to local businesses, AI video tools and other AI software.
The front end looks the same. The funnel does not.
At the front end the two platforms are close. A typical JVZoo front end cost about $27, and a typical WarriorPlus buyer spent about $19 in total.
The gap opens up behind the front end. A typical JVZoo funnel had 10 products in it, and four of those sold 10 copies or more. The top upsell in a typical funnel was about $268, usually a bundle with everything included or a commercial or agency licence. The biggest of the month went higher: one local media agency bundle was about $691, and two funnels topped out at about $497.
That is why the average price across a JVZoo funnel came out at about $125 a sale, more than six times the WarriorPlus figure. JVZoo sellers build a long funnel and earn from the people who buy more than once in it. Most WarriorPlus products in September were a single low-priced asset.
The refund numbers follow from that. JVZoo funnels showed about 6% refunds in a typical launch, and WarriorPlus showed close to none. Bigger tickets and software tend to bring more refunds. That is part of the cost of selling the upsell.
Fewer launches, more money each
WarriorPlus is the busier marketplace by a long way. 317 products launched there in September, and 178 of them passed 10 sales. On JVZoo, 26 launches got that far.
But JVZoo’s 26 out-earned WarriorPlus’s 178. Sixteen JVZoo launches passed $10,000 in estimated sales, against five on WarriorPlus. The typical JVZoo launch that took off made about $15,064. The typical WarriorPlus one made about $695.
The JVZoo launches were also built differently from day one. 24 of the 26 had a funnel of seven products or more, and 16 had a top upsell of 00 or more. Very few were a single product put up to test.
What the difference tells you
- Pick the marketplace for the product, not the other way round. If you have a finished asset that people publish or resell, WarriorPlus is where that buyer is shopping right now. If you have software, especially with a commercial or agency licence to sell on top, JVZoo is where the money in that category went.
- The upsell is the business on JVZoo. A $27 front end only works there because a few buyers go on to the $268 bundle. If you do not have that second step, you are competing on the front end alone.
- WarriorPlus gets more launches moving, and fewer to five figures. 178 of its 317 September launches passed 10 sales. Five passed $10,000.
- Both build a list of people who buy. A launch on either one leaves you with buyers who already paid once, and that is worth more than the launch itself if you look after them.
This is the first month of both, so there is no trend yet. From October I will run the same comparison each month, to see whether these gaps hold.
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