LaunchWatch, September 2026: 317 WarriorPlus Launches and Where the Money Went

LaunchWatch · September 2026

Once a month I pull every launch on WarriorPlus and work out what actually sold, what it cost and which kinds of product won. September had 317 launches and at least $360,000 in sales. Most launches sold almost nothing, and a small group of products took nearly half the money.

September in numbers

These come from the WarriorPlus Affiliate Offers data for every product released between 1 and 30 September 2026, read on 1 October. Deal of the Day picks come from the public Deal of the Day history.

Measure	September 2026
Launches	317, from 198 sellers
Estimated sales, all launches	at least $360,000
Launches showing no sales yet	81 (26%)
Typical launch (median)	about $173
Launches under $1,000	249 of 317
Launches over $10,000	5
Share taken by the top 10	47%

How the money is estimated. WarriorPlus shows sales in bands such as “100+” and “250+”, and an average sale for each product across its whole funnel. Each launch is counted at the bottom of its band multiplied by its average sale. Refunds are not taken off, and products launched late in the month are still selling. Every figure here is a floor. The real totals are higher.

Most launches barely sold

This is the part nobody puts on a sales page. A quarter of September’s launches show no sales at all, and nearly four in five made less than $1,000.

Sales so far	Launches
None shown	81
Under 5	34
5 to 24	61
25 to 99	85
100 to 249	37
250 to 499	13
500 to 999	5
1,000 or more	1

Only 56 launches passed 100 sales. Launching more often did not change that. 139 sellers launched exactly once in September, and between them they took 63% of the month’s sales. The 22 sellers who launched three times or more put out 104 products between them and took 16%. One seller launched 19 times and took 5%.

Books, colouring and printables took over half

Category	Launches	Share of sales	Average sale
Books, KDP, colouring and printables	101	54%	about $26
PLR, prompt packs and resell rights	97	23%	about $17
AI tools, apps and software	45	9%	about $19
Video and short-form	10	4%	about $19
Local business and agency	13	3%	about $34
SEO, traffic and AI visibility	10	3%	about $17
Make money online and courses	15	2%	about $17
Email and list building	9	1%	about $21
Social media	2	under 1%	about $19
Other	15	2%	about $21

Each launch is sorted by what its name says it is, so a PLR colouring vault counts as a book product. Average sale is across launches that sold.

The book side is not one thing. It is puzzle books, colouring books for adults and children, handwriting workbooks, cozy mysteries, journals, activity packs and printables, nearly all of it built with AI and sold as a way to publish on Amazon KDP or Etsy. Nine of the 19 launches that passed 250 sales were book products.

Seasonal launches, mostly Halloween, were 14 products and about 1% of sales. Early, but not yet paying.

Deal of the Day picks took 58%

This was the clearest pattern in the whole month. 21 of September’s launches were picked as a WarriorPlus Deal of the Day. Those 21 took 58% of all sales.

• The typical pick made about $6,230. The typical launch that was not picked made about $143.
• 20 of the 21 picks passed 100 sales. Only 36 of the other 296 launches did.
• Nine of the month’s top 10 products were Deal of the Day picks.

Whether WarriorPlus picks the winners or the pick makes them, I cannot tell from this data. It is probably some of both. Either way, if you are planning a launch there, getting picked is worth more than almost anything else you can control.

What gets picked tells you what WarriorPlus thinks its buyers want. Across the 26 picks in September, 15 were book, colouring or printable products. Four were PLR or prompt packs, two were for local business agencies, two were digital product methods, and one each covered video, AI automation and getting a product into AI shopping answers.

The other strong signal was affiliate contests. Launches running a contest for affiliates were 117 of the 317 and took 72% of sales. A contest is a sign of a seller who has recruited affiliates properly, and recruited affiliates are what move a launch.

What the winners charged

Cheap did not win. Across the launches that sold, the average sale was about $21. Across the top 10 it was about $36.

Average sale	Launches that sold	Share of sales	Typical launch
Under $10	42	3%	about $63
$10 to $19	92	19%	about $421
$20 to $29	69	29%	about $625
$30 to $49	30	38%	about $2,363
$50 or more	3	12%	about $3,189

Thirty launches priced around $30 to $49 took more of the month’s money than the 134 launches priced under $20. WarriorPlus works out average sale across each funnel, so it is what a buyer spent in total, upsells included, not the front-end price. The pattern still holds: the products that made real money were the ones buyers were happy to spend more on.

The month’s top 10, by estimated sales, with what a buyer spent on average:

1. Jikan Nazo, software for number-mystery puzzle books for KDP, about $49
2. Handwriting Worksheets Generator, handwriting practice workbooks, about $76
3. Serial Fiction Goldmine, serial fiction for pay-per-chapter reading apps, about $27
4. Micro Drama Empire, 60-second vertical drama video series, about $26
5. PrintableGenie, printables, sold as a recurring plan, about $25
6. AI Search Domination, getting a product into AI shopping answers, about $38
7. Memory Activity Prints, printable memory activities, about $34
8. 336 Agentic Prompts for Memory Lane Coloring Book Series, nostalgic colouring books, about $34
9. 336 Agentic Prompts for Read-and-Color Storybook Series, children’s story and colouring books, about $33
10. Cold Case Cash, printable unsolved-mystery games, about $16

Recurring products are worth watching too. 32 launches were sold on a monthly plan. They took 13% of sales, and the typical one made about $423, more than double the typical launch.

Traffic and SEO: a small category with strong winners

Ten launches were about traffic, SEO or AI visibility, and together they took 3% of the month. Six of them sold four copies or fewer. Two did well: one about getting products into the shortlist ChatGPT and Perplexity give shoppers, and one traffic product.

The biggest seller of the period was a free-traffic tool that launched on 31 August, one day before this count starts. It passed 2,000 sales at a low price. It sits outside September’s numbers, but it says something about the category. Traffic sells when it is the right kind of traffic product.

What I would do with this

• Launch once and launch properly. Sellers who launched once took far more of the month than sellers who launched again and again. Recruit affiliates, run a contest, and aim to be good enough for a Deal of the Day pick.
• Price for value, not for the impulse buy. The $30 to $49 band did more than everything under $20 combined.
• Sell a finished asset. The book winners hand buyers something ready to publish. Courses about making money online were 15 launches and 2% of sales.
• Watch recurring. It is a small group so far, and the typical recurring launch did well.

This is month one, so there is no trend line yet. From October I will compare each month with the last, and see which of these patterns hold.

My Take: I went looking because sales on WarriorPlus feel slower than they used to. One month cannot prove that, and this is the baseline I will measure it against. What surprised me was how much of the money sat in so few places. A quarter of the launches show no sales at all, while the Deal of the Day picks and the book tools took most of it. The other thing I noticed is that traffic products still do well when they are not the solo ad kind. I launch on WarriorPlus myself, so I will be putting that one to the test.