LaunchWatch · Launch calendars
I have not kept an eye on the launch calendars for a while, and one question has puzzled me for years: where do the high-ticket launches get announced? So we checked every launch calendar we could find, and counted thirteen years of the biggest one. Most of the old calendars have gone. The launches have not. And the high-ticket world is mostly not on a calendar at all.
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Why the calendar matters
A launch calendar does two jobs. Affiliates use it to find launches worth promoting to their lists. Sellers use it to find affiliates and JV partners before launch day. If you launch on WarriorPlus or JVZoo, or you promote what launches there, the calendar is where the week starts.
This follows LaunchWatch for September, which measured the sales, and launch then monthly recurring, which asked where all the sales went.
MunchEye: thirteen years of launches, counted
MunchEye is the big public launch calendar. Listing a launch is free and so is browsing. Each listing shows the date, seller, product, front-end price, commission, platform and a link to the JV page. A featured spot is paid (its FAQ says $200 per launch). Its “Big Launch” status cannot be bought: the FAQ says you need a consistent record of high-quality launches and, if you are not well known, a referral from an existing Big Launch seller.
The Internet Archive has kept hundreds of copies of MunchEye’s homepage since 2012. We took the copy nearest the start of each quarter, 44 usable copies in all, and in each one counted the launches listed for the following 30 days.
| Launches listed for the next 30 days | Yearly average |
|---|---|
| 2013 | 65 |
| 2015 to 2017 | about 120 |
| 2018 to 2020 | about 107 |
| 2021 to 2025 | 125 to 155 |
| 2026 | 156, and 179 on 1 October, the most of any copy |
Three things stand out:
- There are more launches, not fewer. The launch scene feels quieter than it used to, but the calendar is fuller than at any point we checked.
- The same sellers launch more often. The number of different sellers in each 30-day window has stayed at roughly 100 to 130 since 2015.
- The platforms swapped places. JVZoo had about 70% of MunchEye’s listings from 2014 to 2018. WarriorPlus overtook it in 2019 and held about 70% from 2021 to 2024. In 2026 it is WarriorPlus 49%, JVZoo 35% and a newcomer, Launchpad, 12%.
Two limits. This counts launches, not sales. And MunchEye only lists the launches sellers submit: WarriorPlus had 317 launches in September, while MunchEye’s next 30 days showed about 95 of them.
JVNotifyPro: the small, curated board
JVNotifyPro has been running since 2005 and is run by its founder, the JV broker Mike Merz Sr. Joining is free, with a paid VIP tier on top. Its calendar lives on a sister site, JVNewsWatch, where a seller pays a one-time $47 per listing, VIP members get one free listing a month, and nobody can list more than five launches in six months.
Listings are sorted by price tier, and one of the tiers is “High ($497+)”. The site also has its own category for high-ticket launches and affiliate programs. It is small on purpose: September 2026 had four launches on it, and one of them was in the high tier.
The calendars inside WarriorPlus and JVZoo
Both marketplaces have their own launch calendar, behind a login. Affiliates see what is coming and press a button to request approval to promote. JVZoo’s calendar asks the seller for a JV page link before a launch can be listed. These are the most complete lists for each platform, but each one only shows its own launches.
The calendars that died
- LaunchJacking: the domain now redirects to a page selling the domain.
- IMLaunchr: the domain no longer loads.
- JV Promote: still online, but it looks frozen around 2020.
So the public, cross-platform calendar scene has shrunk to two: MunchEye for volume and JVNotifyPro for a short, curated list. We also found IMLaunchboard, which says it covers JVZoo, WarriorPlus, ClickBank and Launchpad, but its page would not load for us, so we could not check it.
High ticket: where it really happens
This was the question I most wanted answered, and the honest answer is that the high-ticket world mostly does not run on calendars. Here is what we could show:
- JVNotifyPro is a real high-ticket channel. Its high tier and its high-ticket category are where $497 and up gets announced in public.
- Webinar promotions recruit through a JV page and a broker network. One example: The Plan, a 2022 crypto trading course from Rapid Crush and Dan Hollings at $3,497, sold by webinar. Its JV request was published on JVNotifyPro. It asked for “established” affiliates with a proven ability to convert, sent them to a JV partner page to apply, and ran leaderboard prizes for the top ten.
- JV brokers and launch managers do the matchmaking. Forum threads describe the usual deal: a launch manager charges a fee upfront plus a percentage, a broker usually takes a percentage only.
- Platform owners still use the public calendars too. Mike Filsaime’s launches, for example, show up on MunchEye with a JV page and prizes, like everyone else’s.
What we could not find is any public source on how the biggest webinar promotions recruit beyond that: private lists, events, masterminds and direct relationships. That part of the market does not publish its calendar.
New names: Launchpad and Explodely
Launchpad (launchpadjv.com) is the fastest-growing platform on MunchEye, from nothing in 2024 to 12% of listings this year. It is a software shop that acts as the merchant of record, handling checkout, delivery, refunds and tax. It is run by a company in Bucharest, Romania, claims more than 200 products, and has its own affiliate program. Its Trustpilot score was 2.6 out of 5 from 26 reviews when we checked, with most complaints about software that did not work and refunds that were refused. If you promote a Launchpad product, check the product before you send your list to it.
Explodely is a smaller merchant of record with its own affiliate marketplace. It shows up on MunchEye, but rarely.
The JV page is where the recruiting happens
The calendar is only the index. The real recruiting tool is the JV page each listing links to. A typical one has:
- links to request approval for the front end and each bundle
- the affiliate contest and its prizes
- a JV doc with the launch details
- email swipes
- the full funnel with every upsell price
- a pre-launch webinar for affiliates
- the launch timeline
- how to reach the seller or their JV manager, usually by email, Facebook or Teams
If you are launching, your JV page does more work than your calendar listing. If you are promoting, it tells you everything you need to decide.
The SaaS contrast
Software sold monthly barely uses launch calendars at all. It recruits partners through marketplaces such as PartnerStack, where partners browse B2B software programs, and AppSumo, which runs its own affiliate network. Tools like Rewardful and FirstPromoter track affiliates, but they are not marketplaces, so each company recruits its own. That is the same split as in launch then monthly recurring: two audiences, two systems.
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