Model a full product launch funnel before you build it. The JV Launch Calculator lets you add a front end, order bumps, OTOs and downsells, with realistic tiered conversion rates that step down for each later offer. It shows your total launch earnings, EPC, EPB, total revenue and total buyers, so you can plan a launch (or brief affiliates) with numbers instead of guesses. Free, in your browser.
Why model your funnel first
Before a launch you’re juggling front-end sales, bumps, OTOs and downsells in your head, and it’s hard to know what the funnel will actually do. Affiliates want to see EPC before they’ll promote, and “trust me” doesn’t cut it.
This calculator lets you build the whole funnel and watch the numbers fall out: total earnings, EPC, EPB, revenue and buyers. You can plan the offer, and brief affiliates, with figures instead of guesses.
What you get
- A full funnel model: front end, order bumps, OTOs and downsells in one place
- Tiered conversion rates that step down for each later offer, so the math stays realistic
- Total earnings, EPC, EPB, revenue and buyer counts at a glance
- Editable numbers so you can test a cautious plan against an aggressive one
- Free, no signup, runs in your browser, and you can embed it on your site
How to use it
- Set your front-end sales, price and commission.
- Add order bumps, OTOs and downsells, and attach bumps or downsells to the right offer.
- Edit any conversion rate (defaults step down per offer), then read total earnings, EPC and EPB.
Frequently asked questions
Are the conversion rates realistic? The defaults step down by position (each later offer of a type converts lower), and you can edit any number. They’re planning estimates, not promises.
Can I embed it? Yes, there’s a free embed option.
Part of the free SEO & marketing tools by Anthony Hayes.