Model a full launch funnel — front end, order bumps, OTOs and downsells — with realistic conversion rates that step down for each later offer. Attach bumps and downsells to an OTO, edit any number, and manual overrides turn amber.
| Offer | Attach to | Price | Comm % | Conv % | Est. sales | Billing | Earnings |
|---|
Conversion defaults step down by position (each later offer of a type converts lower). A downsell only counts buyers who declined the OTO it's attached to. Bumps attached to an OTO count as OTO earnings; bumps on the front end count as FE + Bumps. Recurring offers feed the “Recurring /mo” box, not the one-time launch total.
EPC = total launch earnings ÷ front-end sales. EPB = (total + monthly recurring) ÷ front-end sales — the number that rewards recurring offers. Total revenue and buyers count the whole funnel. These are planning estimates, not a promise; real launches vary.