# The Sleeper Site Playbook > Free 2-session live workshop: wake up a dormant domain, take it to DR 40 and around 100 visitors a month, then list it on a marketplace that pays you to publish. Source: https://anthonyhayes.io/sleeper-site-playbook/ Updated: 2026-09-01 --- Anthony Hayes Live on YouTube Free 2-session workshop · starts after Evergreen # The Sleeper Site Playbook You’ve got a domain sitting in a drawer doing nothing. Let’s wake it up and put it to work. A bit of easy SEO. A trickle of traffic. And a marketplace that pays you to publish on your own site. We build it together, live, on one of my own dusty domains. [Set your reminder →](https://www.youtube.com/watch?v=SslzicOXK68) // Session 1 · Wed Sep 10 · live on YouTube Lock #1 · Authority DR **40**+ Minimum domain rating to get listed. Lock #2 · Traffic **100**/mo Around 100 visitors a month. That’s it. The prize Get **paid** Brands pay to publish on your site. The setup ## Here’s the play, in plain English. There’s a marketplace where brands pay to get a blog post (with their link in it) published on someone else’s website. Real posts, on real sites, that actually get placed and monitored. To list your site, you only have to clear two bars: a domain rating of 40 or more, and roughly 100 visitors a month. Clear them, and your site becomes a little shelf that advertisers can rent. I’ve got a handful of domains I’d half-forgotten I owned. One of them, my old **anthonyhayes.me**, is already sitting at DR 59. So I’m going to test this out loud, and you get to watch. What the platform advertises ## The number that made me look twice. This is the marketplace’s own calculator for a DR 59 site. I’m showing it exactly as they show it, disclaimer and all. Domain rating 59 / anthonyhayes.me their number, not a promise ↘ Advertised ceiling $63,720 // per year, “at this pace” · $5,310 / mo **Read this bit.** That’s the platform’s maximum potential for a DR 59 site, not a prediction and definitely not typical. It depends entirely on how many advertisers want a placement that month. Could be busy. Could be zero. No income is promised here by them or by me. That uncertainty is the whole reason we’re testing it live instead of taking a screenshot’s word for it. The only two locks ## Two bars to clear. So we teach exactly those two. The whole game comes down to authority and a pulse of traffic. Everything in these two sessions points at getting a sleepy little site over both bars, then wiring it up to earn. LOCK 01 ### DR 40 or more Domain rating is a site’s authority score. We take a dormant domain (or a fresh one) up past 40 the simple, non-exhausting way. LOCK 02 ### ~100 visitors a month Not a million. A hundred. A trickle of the right traffic is enough to qualify, and we’ll set it up so it keeps ticking over. What we do, live ## Two sessions. We build, you copy along. Session 01 ### Wake it up & build the DR // clear Lock #1 - Pick the right sleeper domain (or grab a fresh one that already has legs) - The simple way to push a site past DR 40, no month-long link grind - What actually moves domain rating in 2026, and what’s a waste of time - Get the site into shape so it looks worth publishing on Session 02 ### Get the traffic & wire it to earn // clear Lock #2, then monetise - The fastest honest routes to ~100 visitors a month - List on the marketplace and set your placements up properly - Use AI to bolt on lead capture, so the traffic isn’t wasted - Add a retargeting pixel and a passive-earning layer to the same little site Let’s be honest ## Three questions you’re already asking. Is it ethical? Nah. Not really. It’s a bit grey-hat and I’m not going to pretend otherwise. I’m testing it on a domain I’m not precious about. Is it fun? Yeah. Genuinely. This is the mischievous, playful corner of internet marketing that got me into it in the first place. Will it make money? Depends. On the platform, on demand, and on you actually doing it. No promises. We find out together, in real time. Grey hat isn’t new to me, and I’ll be straight with the group the whole way. I may pull the site down at any point and swap another one in, because I’m not redirecting it and I’m building anthonyhayes.io fresh anyway. But **for these two sessions it’s the perfect guinea pig.** The point isn’t the one domain. The point is proving you can do this too. The real reason I’m running this ## Making money online can be simple. And a bit of fun. Not everyone wants to build software or grind heavy SEO for months. This is the opposite of overwhelm. A little easy SEO, a little traffic, and AI quietly handling the boring parts. You walk away with: - A repeatable way to take any domain past DR 40 - A site that qualifies for the marketplace and can earn passively - Lead capture and a retargeting pixel wired onto the same site - Proof that this stuff doesn’t have to be hard or joyless ### This is for you if… - You’ve got a spare domain (or three) gathering dust - Heavy SEO and tool-building aren’t your thing - You’ve felt buried by “the 47-step funnel” version of marketing - You like the idea of a small site quietly paying its own way - A bit of grey-hat mischief makes you grin, not clutch pearls The details ## Free. Live. Two sessions. Price Free Format 2 live sessions Where Live on YouTube Session 1 Wed, Sep 10 **Session 1 goes live Wednesday, September 10.** 9:05am New York (EDT) / 2:05pm UK (BST), streaming on YouTube. Session 2 date drops in the group. Evergreen wraps first, then we run these two, then straight into Cornerstone. Same group, no extra cost, just turn up. Grab your spot ## Come and watch a dusty domain earn its keep. It’s free, it’s live, and it’s exactly the kind of easy-and-a-bit-cheeky marketing this group is for. [Set your reminder →](https://www.youtube.com/watch?v=SslzicOXK68) // Session 1 · Wed Sep 10 · 9:05am ET / 2:05pm UK · live on YouTube The Sleeper Site Playbook · a live experiment with Anthony Hayes **The honest small print.** The earnings figure on this page is a third-party marketplace’s own advertised maximum for a given domain rating. It is shown for illustration only. It is not a prediction, a typical result, or a promise of income from this workshop, from Anthony Hayes, or from the platform. Actual placements and payouts depend entirely on advertiser demand and are not guaranteed, and may be zero. The marketplace is an independent service and is not affiliated with, endorsed by, or operated by this workshop. Some methods covered are deliberately grey-hat and shared for education and experimentation. Do your own due diligence and decide what’s right for your own sites.