# MRR Monitor

> A running, honest log of public revenue claims spotted on X, with the mechanism behind each one broken down. Every figure is self-reported and unverified.

Source: https://anthonyhayes.io/mrr-monitor/
Updated: 2026-09-06

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Anthony Hayes

Growth Signals

Live

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Last updated **2 Sep 2026**

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**10** entries

# MRR Monitor

Someone posts a revenue number. I write down how they actually did it.

A running log of public money claims from X. Every one is self-reported and unverified, so the number is never the point. The mechanism underneath it is. New signals get added as I find them, newest on top.

Signals logged

10

Growing daily, not a finished list.

Stripe-verified

**1** of 10

Verified on TrustMRR. Everything else is somebody’s word.

What I log

Mechanism

Only entries where you can see how it works.

Read this first

**Everything on this page is a self-reported public claim.** These are screenshots and posts that people published themselves. Nothing here has been verified, audited, or confirmed by me. They are shown for inspiration and analysis, not as typical results and not as a promise that you or anyone else will earn anything. Revenue figures may be run-rates rather than money collected, may be gross before refunds and fees, and may not have lasted. Every claim is attributed to its source and linked.

**And revenue is not profit.** Not one number on this page is net of ad spend, staff, software, payment fees or tax. Someone claiming millions a year in revenue while buying millions of ad impressions may be taking home very little. When you see a number, the useful question is what it cost to produce it.

One more thing worth saying out loud: **this is a gallery of posts that worked.** Thousands of people posted something similar the same week and nothing happened. Read accordingly.

The log

Stripe-verifiedconfirmed on TrustMRR

Self-reportedtheir word, nothing more

// newest first

Signal 010

Spotted 2 Sep 2026

Josh

[@joshforweb](https://x.com/joshforweb)

// 3 followers

Self-reported

Mobile app · no audience

$2,300

in August 2026 from a mobile app. His words: **“It is not a lot but it seems to be increasing each month.”** He has **three followers**. Fifteen people saw the post.

The math, done slowly

- **Three followers. Fifteen impressions. $2,300 a month.** Read that again, then look at Signal 002 near the bottom of this page, where a founder bought 428,658 impressions to announce a number. **Both things are happening in the same week on the same platform.**

- **His bio is the entire thesis of this board, written by someone with no reason to perform:** “$15K ARR → $1M, in public. Real customers. **No audience. Yet.** I’ll post the actual numbers.”

- **Note the word “Yet”.** He is not claiming an audience is useless. He is saying it is not the prerequisite, and he is doing the revenue first and the audience second. **That is the exact reverse of what the feed teaches.**

My take

There is almost nothing to analyse here and that is precisely why it closes the set. **No mechanism to reverse engineer, no clever channel, no ad account, no following.** A person built a mobile app, people paid for it, and he wrote down the number in a post that fifteen people read.

**If you are waiting to have an audience before you start, he did not.** If you are waiting for a post to do numbers before it counts, his did not. The money arrived anyway.

Do this week

**Stop treating audience as step one.** Write down the smallest thing you could charge a real person for this month, and the first three people you would ask. Then ask them. **Three followers is enough. It turns out three customers matters more.**

[↗ The source post](https://x.com/joshforweb/status/2094912223151817112)

Signal 009

Spotted 2 Sep 2026

Euxhen

[@euxhenjonex](https://x.com/euxhenjonex)

// thehundred · 56 followers

Self-reported

Internet experiment

$35

in August 2026. Three spaces sold, ninety-seven remaining. He posted it in the same format, on the same day, quoting a man who posted **$82,221**.

“Only $82,186 behind Marc 😅”

“Every number starts at zero. Back to work.”

// @euxhenjonex, 1 Sep 2026, seen by 21 people

The math, done slowly

- **Three spaces at roughly $12 each.** He does not publish the price, so that is division rather than fact. **Ninety-seven left at that rate is about $1,130 still on the table**, which is presumably the point of saying how many remain.

- **He did the subtraction himself and published it.** $82,221 minus $35. Posting your number next to somebody earning two thousand times more, in public, under your own name, **takes more nerve than posting a win does.**

- **21 impressions. One like. One reply.** Almost nobody saw it, and he posted it anyway, which is the only reason we can count him at all.

My take

This entry is on the board because **a set of ten wins with no bottom is a highlight reel**, and a highlight reel is the thing this page exists to argue against. Signal 002 claims four million. This one claims thirty five dollars. **Both are true, both are this week, and only one of them is where almost everybody actually is.**

“Every number starts at zero” is not a consolation. It is a description of Signal 007 eleven months before Signal 007 was worth writing about.

Do this week

**Post your real number even if it is embarrassing.** Especially if it is embarrassing. Not a projection, not a goal, not “soon”. The actual figure for the last thirty days, and what you are doing next. **The people who post $35 in public are the ones still counting a year later.**

[↗ The source post](https://x.com/euxhenjonex/status/2094816960001237080)

Signal 008

Spotted 2 Sep 2026

Elitza Vasileva

[@ElitzaVasileva](https://x.com/ElitzaVasileva)

// own.page · 8,740 followers

Self-reported

Product + services mix

$2,875

in August 2026, across four income lines. **That is $373 less than she made in July.** And it was, by a distance, the better month.

Both months, side by side. She published each one.

Income line |
July 2026 |
August 2026 |
Change |

own.page (her product) |
$520 |
$1,288 |
+148% |

Freelancing |
$2,082 |
$359 |
-83% |

Collaborations |
$495 |
$966 |
+95% |

X |
$151 |
$262 |
+74% |

Total |
$3,248 |
$2,875 |
-11.5% |

// both posts API verified, 2 Sep 2026

What that table is telling you

- **The headline number fell and the business got stronger.** She sold fewer client hours and her own product nearly tripled, **taking the lead for the first time**. Three of her four lines grew. The one that shrank is the one that only pays while she is working.

- Her own reaction, in the post: **“insanely happy to see ownpage taking the lead for the first time.”** She is measuring the mix, not the total.

- **No line is more than 45% of the whole.** Compare Signal 003, where one client drives most of the growth, and Signal 006, where two clients drive all of it. **She is the least fragile operator on this board and she has the third smallest number.**

- **2,493 impressions on 8,740 followers**, under a third of her own audience. Real reach looks like this. Bought reach looks like Signal 002.

How it works

Four lines: her product own.page, freelancing, paid collaborations, and X payouts. She also builds deliberately odd things to get attention, including a startup directory where **you rank by doing squats**, which pulled 22,888 impressions. **The distribution is personality, not spend.**

Her bio: “Skipped the 9-5 to build my own products”. The freelancing is the bridge, and August is the month the bridge started carrying less weight.

My take

**This is the most instructive entry on the board and it has one of the smallest numbers on it.** Every other founder here is posting a figure that went up. She posted one that went down, explained why it was good news, and was right.

If you only ever track the total, you cannot see the thing that actually matters: **which line is growing, and whether it pays you when you stop working.** A month where revenue drops 11% while your product doubles is a month you should be pleased about, and almost nobody frames it that way in public.

Do this week

**Split your last two months of income by source and put them side by side.** Not the totals, the lines. Which grew, which shrank, and which of them keeps paying when you take a week off. **Most people have never once looked at their revenue this way, and it takes twenty minutes.**

[↗ The August post](https://x.com/ElitzaVasileva/status/2094751533829091778)

[↗ July, for the comparison](https://x.com/ElitzaVasileva/status/2084190792218783888)

Signal 007

Spotted 2 Sep 2026

Hasan Cagli

[@HsanC_](https://x.com/HsanC_)

// PostPlanify + ElvixAI · 12,410 followers

Self-reported

X · organic · build in public

$10,012

in August 2026, his **first $10k month**, against a goal of $5k. Posted 31 Aug with the split: **PostPlanify $5,554, ElvixAI $3,915, X payouts $543.**

Read those two products again, they are the whole story

- **PostPlanify was the slow one.** His first SaaS. It took **11 months** to reach $1k MRR.

- **ElvixAI was the fast one.** His second. It reached $1k MRR in **22 days**.

- **And the slow one is now the bigger one.** $5,554 against $3,915, about **42% more**. The product that took eleven grinding months to find its first thousand is out-earning the one that got there in three weeks. **The grind did not just teach him how to do the second one. It also built the larger business.**

“My first SaaS took 11 months to reach $1k MRR. Now my 2nd SaaS did the same in only 22 days.”

“If I gave up earlier, I’d never get this far.”

// @HsanC_, 21 Aug 2026

The math, done slowly

- **He doubled his own target.** Goal $5k, result $10,012. Worth noting that the goal was set by him, publicly, in advance.

- **He volunteers the profit caveat, unprompted:** “ofc not all of it is profit, there’s lots of costs as well”. **That is the third founder on this board to shrink their own number without being asked.** Signal 003 disclosed a thin margin, Signal 006 published an outright loss.

- **Two different measures, and do not mix them.** ElvixAI’s **MRR** was $1,564 on 24 Aug. Its **August revenue** was $3,915. Both can be true: a run-rate at one moment is not the cash a month collects, which includes upgrades, annual plans and one-offs. **Same trap as Signal 001, arriving quietly.**

- **The X payouts are a third income line.** $543 in August, and he posted a “biggest ever” payout of nearly $750 on 15 Aug. **The audience he grew by narrating the build now pays him directly**, at roughly a tenth of the total.

He posted the whole build as it happened. Every row is a public post.

Posted |
Day |
What he claimed |
Impressions |

4 Aug |
6 |
1.4k visitors, 15 trials, $135 revenue |
6,589 |

8 Aug |
9 |
30 paying customers, $299 revenue |
59,412 |

13 Aug |
14 |
first MRR |
23,566 |

14 Aug |
15 |
$475 MRR |
13,384 |

15 Aug |
16 |
$570 MRR |
7,055 |

21 Aug |
22 |
$1,000 MRR |
24,983 |

24 Aug |
25 |
$1,564 MRR |
7,264 |

// all seven API verified, 2 Sep 2026

What that table is telling you

- **Those seven posts pulled 142,253 impressions in 25 days from a 12,410 follower account.** That is **11.5 times his own audience, organically, with no ad spend.** He did not buy reach. He gave people a running story with a number in it and came back every three days with the next one.

- **His best post was not his biggest number.** Day 9, at $299 revenue, did **59,412 impressions and 418 bookmarks**, eight times the reach of the $1,564 announcement. It was the one where he explained the marketing. **People save the method, not the milestone.**

- **Roughly $10 a customer.** $299 across 30 paying customers on day 9. He does not publish a later count, so treat any customer number after that as arithmetic rather than fact.

How it works

His stated method is four steps: **solve your own problem, ship an MVP in about five days, validate and double down on marketing, and build in public while doing it.** He published the full marketing playbook as a free article on day 18, which became his best performing post of the entire launch.

**The product is deliberately one thing.** His words: “it does just one thing (simple + clear)”. No suite, no roadmap, no positioning exercise. ElvixAI builds SEO backlinks automatically. PostPlanify distributes video to social platforms.

My take

**This is the entry that answers what the room is actually asking.** Not “can someone make ten grand a month”, but “is my slow start proof that I cannot do this”. He has receipts on both sides and he put them in the same sentence himself.

The thing I would say out loud: **the eleven-month product is the one paying him most.** If he had quit PostPlanify at month eight to chase something faster, he would not have the skill that built ElvixAI in five days, and he would not have the $5,554 either. **Slow is not the opposite of working. Sometimes it is the first half of it.**

One flag to carry. **ElvixAI sells automated SEO backlinks, the same category as Signal 001 at the bottom of this page**, and that entry carries an X Community Note stating paid link placement breaks Google’s spam policy unless links are marked sponsored or nofollow. **Two of the seven fastest movers here sell backlinks.** That is where the money is right now, and it is a category with a policy problem attached.

Do this week

Whatever you are building, **post one update with one real number in it, every three days, for two weeks.** Five posts. Visitors, trials, signups, sales, or zero. He got 142,000 impressions from seven of these on 12k followers and no budget. **The number does not have to be good. It has to be real, and it has to keep arriving.**

[↗ The $10,012 month](https://x.com/HsanC_/status/2094466779980685648)

[↗ 11 months vs 22 days](https://x.com/HsanC_/status/2090782207958745384)

[↗ The marketing playbook post](https://x.com/HsanC_/status/2086107364596289583)

Signal 006

Spotted 2 Sep 2026

Mark Quadros

[@dherealmark](https://x.com/dherealmark)

// growthog.com · 911 followers

Self-reported

X · organic · agency

$12k

in month three of a **B2B video agency**, started June 2026. Month One $3.8k, Month Two a barter deal, Month Three $12k. **Not software. Not subscriptions. Clients.**

The math, done slowly

- **He also posted the loss.** Three days later: **“I made 8.4k in June, but I still lost 1.3k.”** Bad planning, he underestimated pre-production. So the June costs were about **$9.7k against $8.4k of revenue**. This is the only profit-and-loss disclosure in the entire log, and it is the cleanest proof of the rule at the top of this page.

- **Two clients.** His words: “I made all this from just two B2B brands.” Same concentration risk as Signal 003, at a smaller base. Two invoices are not a business yet, they are two relationships.

- **He is not a beginner, and you should say so.** He states he has run a B2B growth agency since around 2020 and has “made over a 1M through just 6 big b2b brands”. **This is an experienced operator starting venture number three, not a newcomer breaking through.** The speed makes sense in that light.

- **188 impressions. 2 likes.** That is the reach on the post announcing a $12k month. **Almost nobody saw it and it did not matter.**

The bit that should change how you read every leaderboard

- **“Stripe is the minority of my revenue, I mainly use wire transfers as most of my clients pay me in POs.”** He is listed on TrustMRR, and TrustMRR only counts Stripe, RevenueCat, Superwall and Creem. **Most of his money is invisible to the very platform that verifies him.**

- He adds that he made **$25k through Mercury in three months** that the leaderboard cannot see, and that “Stripe is thrash in general as users can chargeback up to two years later.”

- **So verified leaderboards systematically under-count service businesses.** Agencies, consultants and anyone invoicing by bank transfer are missing or understated. If the ranked list looks like it is all software, that is partly because **the plumbing only measures software.**

How it works

B2B video ads, made with a real team who act in them. He describes writing hand-written scripts, filming with his own people, then layering backgrounds with AI. His line on it: **“Stop blaming AI for slop, its human slop.”**

He says the growth came with **“no marketing”**, and his co-founder runs production so he can handle branding, strategy and getting clients. He also built a tool, videngineer, **out of the agency’s own operational pain** rather than as a separate bet. That order matters: the service revealed the product, not the other way round.

My take

**Do not present this as an unknown who cracked it in three months.** He is a veteran with a seven-figure track record restarting in a new niche, and anyone who checks will find that in a minute. The honest framing is the useful one: **an experienced operator re-entering a market can move fast because he already knows who to call.**

What is genuinely rare here is that **he published the loss.** Nobody makes themselves look worse by accident. Revenue was $8.4k and he was still $1.3k down, and he explained exactly why. Hold that next to every ARR number on this page.

Do this week

Take your best revenue month this year and **write the costs underneath it.** Software, ads, contractors, fees, your own hours at a rate you would accept from someone else. **Then say the second number out loud.** Most people have never once looked at the two together, which is exactly why the first number gets posted and the second one does not.

[↗ The $12k month](https://x.com/dherealmark/status/2092850482159268137)

[↗ The post where he shows the loss](https://x.com/dherealmark/status/2094009781313065039)

Signal 005

Spotted 2 Sep 2026

Frederick James

[@frederickjames](https://x.com/frederickjames)

// “semi employed engineer” · 15,216 followers

Self-reported

Mobile apps · paid ads

$12,573

from mobile apps in August 2026, alongside **$15,000 from a day job**. His own headline: **“Apps nearly more than day job!”**

The math, done slowly

- **$29,143 total in August**, broken out by him: day job $15,000, mobile apps $12,573, X monetisation $965, consultations $540, music royalties $65. **Five income lines, and he publishes all five.**

- **The apps are at 84% of the day job.** That is the whole story and it is why this one belongs in the room. Nobody here has to quit anything to start. **The side thing catches the main thing while the main thing is still paying the bills.**

- **The apps run on paid ads, not organic reach.** He states a **$10 CPA against a ~$25 LTV, so about 2.5x ROAS**, while spending over $100 a day. That is roughly $3,000 a month going out to bring the money in. **This is a media buying operation, and the $12,573 is revenue, not profit.**

- **The audience is a separate machine.** He grew to about **15,000 followers in three months posting roughly once a day**, which is around 170 followers per post. That audience is now paying him **$965 a month directly** through X monetisation.

- **And the timeline is honest.** Elsewhere he writes: **“Took me ~14 tries and 3 years to find success. KEEP GOING.”** Fourteen attempts. This is attempt fifteen working.

How it works

Native iOS apps, sold by subscription, acquired through **TikTok ads**. He is unusually specific about the buying: TikTok will guarantee your cost per result if you set a target cost rather than a max bid, and refunds the difference in credits. He calls it the most underused setting on the platform.

He publishes his whole stack, gets app updates approved within 48 hours by writing review notes like a pull request, and posts every day. **None of it is secret and none of it is clever. It is just done consistently.**

My take

Two machines, and it matters that you do not confuse them. **The apps make money from ad spend. The audience makes money from showing up daily.** The second one is what this room can start on Monday for nothing.

Treat the $12,573 as **revenue with roughly $3,000 of ad spend inside it**, and the true profit is unstated. But the day-job comparison is real and it is the most quietly motivating number on this whole page. **He did not bet the house. He built the second thing until it nearly caught the first.**

Do this week

**Post once a day for seven days and count nothing.** He got to 15,000 followers in three months on roughly one post a day, which is about ninety posts. You cannot shortcut ninety, you can only start it. Seven is the part you control this week.

[↗ The August breakdown](https://x.com/frederickjames/status/2094432495575904280)

[↗ Where he shows the ad economics](https://x.com/frederickjames/status/2094347763739656455)

Signal 004

Spotted 2 Sep 2026

R.

[@RichDoesTech](https://x.com/RichDoesTech)

// TryYaps · 3,368 followers

Stripe-verified

X · organic · no ads

$100 → $6.5k

July to August 2026. One month. **Zero ads.** His bio reads “1x Husband | 5x Dad | Bootstrapping”. He claims **99.9% profit** and his next target is $10k.

The math, done slowly

- **A 65x step in a single month**, from $100 to $6,500 of collected revenue. He had set himself a $3k target and beat it by more than double.

- **Use $2.2k as the MRR, not $6.5k, because he does.** He separates the two himself and puts **“traditional MRR” in scare quotes**. Asked why, he says platforms like TrustMRR count active trials as active subs and **he would not**. That is a founder choosing to look smaller than the leaderboard would let him. **Trust that man’s numbers.**

- **His announcement post got 1,463 impressions.** On 3,368 followers, that is **less than half his own audience**. Compare Signal 002 below, where a single ad bought 428,658. **Reach and revenue are barely related.**

- **99.9% profit, claimed.** No ad spend, no team, no office. If the number holds, almost all of that $6.5k is his.

How it works, and this is the part to copy

It is entirely organic. A replier put it bluntly: **“its crazy that its all organic, YOU MUST DO ADS.”** His answer is the most encouraging sentence in this whole log:

“Honestly I would do ads if I could figure out creatives. Marketing is new to me so I’m the bottleneck there.”

// @RichDoesTech, 1 Sep 2026

Where the money actually comes from

- **The product and SEO do the converting.** Asked how he scaled so fast, his answer was **“I have a mean SEO growth curve”**. A replier credits the craft: “you work first on UI and UX, the app feels like a 100 mil $ company.”

- **The replies do the surviving.** Scroll his timeline and it is almost entirely replies to other people, most of them seen by three to thirty people. **That is not a growth hack, it is how he stays in the game and builds a network that answers when he posts.** Do not promise the room that replying makes money. Promise them it is how you are still standing when the product finally lands.

Verified, and named fastest-growing startup of the week

On 31 Aug, Marc Lou featured him on TrustMRR: **fastest-growing startup of the week, +4,038% growth, $3,711 MRR**. That post was seen 86,994 times, about **59 times the reach of Rich’s own announcement**. This is the first entry on this board with a payment-provider-verified figure behind it.

Now look at the two verified numbers side by side

- TrustMRR, reading his Stripe account: **$3,711 MRR**.

- Rich, reading the same Stripe account: **about $2,400**, because he refuses to count active trials as active subscriptions.

- **Same data. Same month. Two honest people. A 55% gap.** Nobody is lying and nobody is wrong. **MRR is a definition, not a fact**, and this is the cleanest proof of it anywhere on this page. When someone shows you an MRR figure, the only useful question is what they counted.

And then the assumption nobody could resist

Marc Lou’s own write-up added: **“He’s selling a Wispr alternative and bringing traffic with ads (my guess, not verified).”** A replier went further: “the real test is when ad spend stops working.”

Rich’s answer, to both: **“Lemme know if you find my ads! I don’t remember starting any.”**

**The man who built the revenue verification platform assumed the fast-growing app must be buying traffic.** It was not. If that is the default assumption at the top of this industry, it is worth noticing how much it shapes what the rest of us believe is possible without a budget.

My take

**This is the entry to open with.** Not because $6.5k is impressive next to the millions further down this page, but because **every single input is available to everyone reading.** No budget. No agency. No audience to speak of. No marketing skill, by his own admission. Five children.

He also wrote, unprompted, the best description of the thing this page exists to push back on: **“Indie hacking used to be cool. Now it’s max extraction of other audiences, max extraction of other indies, meme products built to extract anyone. Just call me a bootstrapper.”**

Do this week

Pick five people building something near your patch and **reply properly to one post each, every day, for a week.** Not “great post”. An actual answer to the actual question. Thirty-five replies, most seen by almost nobody. **That is the unglamorous thing underneath the 65x month, and it is free.**

[↗ The August post](https://x.com/RichDoesTech/status/2094722515494953232)

[↗ His own MRR maths](https://x.com/RichDoesTech/status/2094745218620813316)

[↗ The TrustMRR verification](https://x.com/marclou/status/2094367250912342224)

Signal 003

Spotted 2 Sep 2026

Nic Polotnianko

[@nikpolale](https://x.com/nikpolale)

// Sequenzy · 3,201 followers

Self-reported

X · organic

$9.3k

MRR in August 2026, claimed on 1 Sep. Eight months after launch, bootstrapped. **Then he spends the rest of the post taking his own number apart.**

“in reality, most of the growth is one big client. margin on them is really tiny. we still haven’t found a scalable way to grow.”

“don’t let mrr charts on X convince you otherwise”

// his own words, same post as the $9.3k figure, 1 Sep 2026

The math, done slowly

- **$9.3k MRR is about $111,600 a year** at that pace. He also says the margin on the client driving it is tiny, so the profit behind that number is unknown and probably small. **Revenue, not earnings.**

- **Eight months to get there**, averaging roughly **$1,160 of new monthly revenue per month**. Put that next to Signal 002 below, where the claim is about $167k of monthly run-rate added in 25 days. **Explee’s claimed 25-day gain is roughly 18 times Sequenzy’s entire eight-month total.**

- **The risk he volunteers is concentration.** Most of the growth is one client. He does not give the split, so no one can size it, but a business whose growth is one customer is **one email away from a different number**. That is the single most useful thing in the post and almost nobody discloses it.

- **The reach is the honest kind.** 4,763 impressions against 3,201 followers, about **1.5x his own audience**. Signal 002’s ads did 29x and 197x their author’s following. **That gap is the whole difference between reaching people and buying them.**

- **Independently corroborated, which is rare here.** A second person building Sequenzy, [@alxpkhl](https://x.com/alxpkhl), posted the same month: **“I made $9,286 in August 2026 with @sequenzy_com”**. Two accounts, one figure, no contradiction. He adds the detail his co-builder left out: **“the secret sauce is really just… work yo ass off for ~100 hours a week.”**

What a real audience looks like next to a bought one

Metric |
Sequenzy · organic |
Explee $4M · ad |
Difference |

Followers |
3,201 |
14,706 |
4.6x fewer |

Impressions |
4,763 |
428,658 |
90x fewer |

Like rate |
2.69% |
0.084% |
32x better |

Reply rate |
1.37% |
0.004% |
344x better |

Replies per like |
51% |
4.7% |
11x better |

Bookmarks per like |
14% |
129% |
9x worse |

// both API verified, 2 Sep 2026

What that table is telling you

- **Half the people who liked this post also replied to it.** 128 likes, 65 replies. The $4M ad got 17 replies from 428,658 impressions. **You cannot buy that ratio, you can only earn it.**

- But look at the last row. **He got the worst save rate on the board.** 18 bookmarks against 128 likes. People did not file this away, they answered it. Which gives us a third category: **money posts get saved, story posts get shared, honest posts get answered.**

- Being answered is worth more than being saved when you are eight months in and still looking for a channel. **65 replies is 65 conversations with people who care.** That is a customer research panel that cost nothing.

The post

Image slot

The 1 Sep Sequenzy post

The $9.3k claim and the paragraph where he dismantles it, in one frame.

How it works, or rather how it does not yet

Sequenzy is email marketing for SaaS, per his own profile, in a category with Mailchimp, Klaviyo and Kit already in it. He calls it “the most competitive market” and he is not wrong.

**There is no growth channel to copy here, and that is the point.** He says plainly that they have not found a scalable way to grow and that the number came from landing one large client. **The mechanism on show is effort, not a system:** eight months, 14 hour days, seven days a week, and one big deal that moved the line.

My take

**This is the most trustworthy post on the board and it has the smallest number on it.** That is not a coincidence. He volunteered the concentration risk, the thin margin, the missing channel and the hours, none of which he had to say and all of which make the $9.3k less impressive.

People who are inflating a number do not add caveats that shrink it. **The caveats are the credibility.** When you read Signal 002 below, notice what is absent: no mention of ad spend, no mention of margin, no mention of what any of it cost to produce.

And he wrote the line this whole page exists for, about his own post: **“don’t let mrr charts on X convince you otherwise.”**

Do this week

Open your own numbers and work out **what percentage of your revenue comes from your single biggest customer or single biggest product.** Ten minutes in Stripe or a spreadsheet. If one thing is carrying more than about a third of it, you do not have the business you think you have, you have one relationship and some rounding. **Knowing the number is the whole exercise.**

[↗ The source post](https://x.com/nikpolale/status/2094818449411260822)

// product detail taken from his own X profile

Signal 002

Spotted 2 Sep 2026

Vladimir Bayandin

[@vovudebosh](https://x.com/vovudebosh)

// Explee · 14,706 followers

Self-reported

X · paid ads only

$4M

ARR, claimed in a promoted post on 31 Aug 2026. It quote-tweets his own 6 Aug post claiming **$2M ARR, three months after launch**. So the claim is a **doubling**. The interesting part is not the number.

The math, done slowly

- **25 days, not three months.** The “3 months” belongs to launch reaching $2M. The gap between the two posts is 6 Aug to 31 Aug. That is the window in which he claims $2M became $4M.

- **ARR is an annual run-rate, not cash.** $4M ARR is roughly **$333k a month**, not $4M a month. The doubling represents about **$167k of monthly run-rate added in 25 days**. Say it that way or someone corrects you.

- **None of these posts are on his profile.** The newest post on his public timeline is **26 July**. Nothing since. Yet the 6 Aug, 17 Aug and 31 Aug posts all exist at public URLs and are all labelled Ad. Phrase-searching them returns nothing. **They are promoted-only posts.** Visit his profile and you would never know any of this happened.

- **The reach was bought, and the multiple is absurd.** He has **14,706 followers**. The 6 Aug post shows **6M views**, roughly **408x his own audience**. The 17 Aug ad did 2.89M, about 197x. That is media spend, not virality.

- **“Three months after launch” depends on which launch you count.** An influencer was promoting AutoGTM by Explee on **3 April**. His co-founder posted “we launched AutoGTM” on **12 June**. The $2M claim on 6 Aug implies a launch around early May. Three different dates, and paid promotion running four months before the $2M claim.

Three ads in 25 days, and they do different jobs

Creative |
6 Aug · $2M |
17 Aug · no number |
31 Aug · $4M |

Impressions |
6,000,000 |
2,893,314 |
428,658 |

Bookmarks |
1,000 |
411 |
466 |

Bookmark rate |
0.017% |
0.014% |
0.109% |

Reply rate |
0.0023% |
0.0062% |
0.0040% |

Repost rate |
0.0022% |
0.0060% |
0.0042% |

Bookmarks per like |
38% |
27% |
129% |

// 17 Aug and 31 Aug figures are API verified. 6 Aug figures are read off the post screenshot.

What that table is telling you

- The **17 Aug ad carries no revenue number at all.** It is written in the customer’s voice: “my product works, the problem was never the product, nobody’s selling it.” It won **reach and conversation**, roughly **three times the reply and repost rate** of the $2M post.

- **The $4M ad reached 15% as many people and got more bookmarks in absolute terms, 466 against 411.** Its save rate is **7.7x** the no-number ad, and it is the only one of the three with more bookmarks than likes. **Story posts get shared. Money posts get saved.** If you only measure reach you would pick the wrong one.

- Both links are tracked campaign paths, tw-ag174-c320 on 17 Aug and tw-ag247-c496 on 31 Aug. Both counters climb, about **176 increments in 14 days** on the second one. Hold the exact meaning lightly, but it reads like continuous creative testing, not occasional boosting.

The ad, and the post it was built from

// 31 Aug. Note the Ad label top right, and that the thing being promoted is his own earlier post

The same product, sold with no number at all

Image slot

The 17 Aug ad

Customer-voice creative, no revenue figure anywhere in it. 2.89M impressions.

Where every one of them sends you

// nav: Products, Pricing, Sign in. No book a demo, no contact sales.

Three things that page does that most do not

- **The hero input is the CTA.** Paste your website and watch the agent run on your own site in 60 seconds. **Value before signup, no email gate.**

- **“I don’t have a website” sits right underneath.** A second door for the segment that would otherwise bounce off the first one. Small, cheap, almost nobody builds it.

- **The proof is a live demo, not a testimonial.** Under “discover who else sells on autopilot” are named customers with a live status of what their agent is doing right now. **A testimonial says it worked once. This says it is working this second.**

The machine underneath

The ads are only half of it. In June he reposted near-identical promos for the same product from three separate large accounts, all in the same format: **“🚨 BREAKING:”** followed by a claim and a link. 198k impressions, 64k, 28k. Two of them on the same day.

**That is a coordinated creator buy, and your room will recognise the shape immediately.** It is the affiliate launch machine with a different skin on it. The difference is that nobody involved calls it a launch, there is no JV page, and the product is a subscription rather than a one-off.

My take

I would not repeat the $4M as fact. Unverified founder claim, annual run-rate rather than cash, possibly gross before churn and refunds. The reach was overwhelmingly paid for.

But the number is not what is interesting here. **This looks like build-in-public and it is not.** A founder appears to be openly sharing his revenue journey. His actual public timeline has been silent since 26 July. What you are seeing is **a paid acquisition campaign wearing the costume of a founder telling you how it is going**, and it is very good at it.

The product design underneath is genuinely worth stealing though, and it is one idea: **the product, the proof, the demo and the sales rep are the same object.** That is why there is no sales hire, why the CTA is a demo instead of a form, and why the homepage shows other people’s agents running.

And the absences match Signal 001 exactly. No bonuses. No countdown. No OTO stack. No launch week. No JV page. No affiliate contest. **A number, a demo, and a link.**

Do this week

Next time a post makes you think someone is crushing it, **open their profile and check whether that post is even on it.** Takes ten seconds. If it is not there, you are looking at an ad, not a founder, and the growth you are admiring is a budget. Do it once and you will never read your feed the same way again.

[↗ The $4M ad, 31 Aug](https://x.com/vovudebosh/status/2094507102945341702)

[↗ The no-number ad, 17 Aug](https://x.com/vovudebosh/status/2089230106849878281)

// the 6 Aug post’s metrics are read from a screenshot, not API verified

Signal 001

Spotted 2 Sep 2026

Tibo

[@tibo_maker](https://x.com/tibo_maker)

// Outrank · 205k followers

Self-reported

X · organic

$10k+

MRR, claimed **22 hours** after switching on backlinks-only subscriptions. His words: **“the tweet didn’t blow up yet, we got an instant $10k+ MRR.”** Posted 1 Sep 2026.

The math, done slowly

- **22 hours, not a month.** He launched the subscriptions at 09:30 UTC on 31 Aug and posted the $10k claim at 07:45 UTC on 1 Sep. The Stripe rows run from 31 Aug 12:57pm to 1 Sep 9:06am.

- The **16 visible Stripe rows total about $10,300**, which is suspiciously close to the headline. Those are charges that landed in under a day. Several are labelled “Subscription update”, which is a prorated plan change, and the amounts vary wildly ($178.20, $198.97, $199, $899, $1,105.77). That is **money collected across mixed plans**, not one repeating monthly figure.

- **The spread, from two of his own posts six days apart.** A brand pays **~$150** for a DR 60 link (his 31 Aug launch post). A publisher earns **$1 per DR**, so **$60** for that same DR 60 placement (his 25 Aug post). **Outrank keeps roughly $90 of every $150, about 60%.**

- **Reach did not make this money.** The $10k post did **35,146 impressions**, his smallest of the three. The sell-side post did **138,531** and made no revenue claim at all. He is right that it did not blow up.

- **Save rate is the tell.** The $10k post: **136 bookmarks against 144 likes**, a 94% ratio. The sell-side post: **474 bookmarks against 364 likes**, more saves than likes. Likes are politeness. Bookmarks are intent.

How it works

Outrank runs a two-sided marketplace. Brands buy a monthly subscription to get articles, with their link inside, placed on real blogs at DR 40 and above. Publishers connect a qualifying site for free and get paid per placement at $1 per DR point, per post.

**The move worth stealing is the packaging, not the product.** Link building is normally sold per placement, quoted by email, haggled over. He put it on a card as a recurring subscription. That is why an MRR number existed 22 hours after launch instead of a pipeline of quotes.

The claim, and the receipts

// the $10k+ MRR claim and the Stripe screenshot posted with it · 1 Sep 2026

The other side of the same marketplace

// the publisher pitch, 25 Aug 2026. Look at the bottom of it.

X attached a Community Note to that post

Readers added context they thought people might want to know

Not his words

“Selling paid backlinks or link placements via services like Outrank (paid per DR for articles containing links) violates Google’s link spam policies unless qualified with rel=”sponsored” or rel=”nofollow” to block ranking credit.”

sources cited in the note: developers.google.com/search/docs/es… and outrank.so/marketplace/pu…

// quoted in full from the Community Note on the 25 Aug post. Written by X users, not by Tibo and not by me.

Why that note is the whole story

- The note’s condition is that the links carry **rel=”sponsored”** or **rel=”nofollow”**, which blocks the ranking credit.

- **His own launch post sells the opposite.** In the feature list on 31 Aug: **“dofollow, your anchor word for word.”** Dofollow is precisely what the note says breaks the policy, and it is also the entire reason a brand pays $150 instead of $0. **You cannot make this compliant without deleting the thing being sold.**

- Worth knowing which way the risk points. The brand buying the link risks its budget. **The publisher hosting it risks their domain**, and the domain is the asset that took months to build.

What the calculator says about one of my own domains

// my own DR 59 domain, not Tibo’s. The slider is dragged to its ceiling.

What that calculator is actually doing

- DR 59 x $1 x **90 articles a month** = $5,310 a month = $63,720 a year. That is all it is. A multiplication.

- **The slider is pinned to its maximum.** 90 articles a month is three paid placements a day, every day, on one site. Drag it to one a day and the same site shows **$1,770 a month**. Drag it to ten a month and it shows **$590**.

- Outrank say so themselves in the small print: **“this is your maximum potential, not a guaranteed volume.”**

My take

The $10k is **almost certainly cash collected in a day, relabelled as monthly recurring revenue**. A payments screenshot cannot evidence recurrence when nothing has renewed yet. I would not repeat that number as fact, and neither should you.

The Community Note is not a technicality, it is the business model. Read it next to his own “dofollow” promise and the tension is right there in public, from one seller, six days apart. **Anyone listing a site here is taking on real risk to their domain in exchange for a slice of a placement fee, and they are taking on the larger share of that risk for the smaller share of the money.**

What I do believe is the packaging lesson. **The money came from the post that did not blow up.** 35k impressions and a 94% save rate beat 138k impressions and no revenue claim. That is the whole argument for building an audience that buys rather than an audience that scrolls.

Do this week

Take one domain you already own and look it up on the marketplace calculator. Then **drag the articles-per-month slider down to a number you would honestly hit**, and watch the headline figure collapse. Thirty seconds, no signup, and it teaches you to read every calculator you will ever be shown.

This is the exact play in my free workshop

### The Sleeper Site Playbook

Two free live sessions taking a dormant domain past DR 40 and listing it, so you are on the paid side of this marketplace instead of the buying side.

Read the Community Note above first. This is grey-hat, the workshop says so out loud, and I am testing it on a domain I am not precious about. Do not point it at a site you cannot afford to lose.

[See the workshop →](https://anthonyhayes.io/sleeper-site-playbook)

[↗ The $10k MRR post](https://x.com/tibo_maker/status/2094693013171700199)

[↗ The publisher post](https://x.com/tibo_maker/status/2092166071654445257)

[Sleeper Site Playbook](https://anthonyhayes.io/sleeper-site-playbook)

Get the next one

## New signals, as I find them

Every entry gets the same treatment: the claim, the math done slowly, and the one thing actually worth copying. Free, and you can leave whenever you want.

MRR Monitor · a running log by Anthony Hayes

**The honest small print.** Every revenue figure on this page is a public claim made by the person or company named beside it, reproduced here with attribution and a link to the source. None of it has been verified, audited, or confirmed. Figures may be annualised run-rates rather than money actually collected, may be gross before refunds, fees, taxes and costs, and may not have continued. Third-party calculator figures are that platform’s own advertised maximums and are neither typical nor promised. Nothing here is a prediction, a typical result, or a promise of income from Anthony Hayes or from anyone mentioned. Companies named are independent and are not affiliated with or endorsed by this page. Community Notes quoted on this page were written by X users, not by me and not by the person posted about. Some methods described here carry real risk under search engine spam policies, and that risk falls on the site owner. Commentary is my own opinion, not legal or professional advice. Do your own due diligence before acting on anything you read here.
