# Keyword Research > Keyword research helps you find the searches your audience makes and decide what to publish for them. This hub takes you from the basics and tools to intent, pr Source: https://anthonyhayes.io/hub/keyword-research/ Updated: 2026-10-14 --- Resource hub # Keyword Research Keyword research helps you find the searches your audience makes and decide what to publish for them. This hub takes you from the basics and tools to intent, prioritization, and competitor analysis. [Start with the basics →](https://anthonyhayes.io/hub/keyword-research/keyword-research-fundamentals/) Keyword Research Fundamentals Keyword Research Tools Keyword Ideas for Specific Channels Search Intent and Content Mapping ## Work through it by topic 5 topics, in the order most sites need them. [Keyword Research Fundamentals01](https://anthonyhayes.io/hub/keyword-research/keyword-research-fundamentals/) What you’ll learn Learn what keyword research is, how it supports SEO, and how to turn an initial idea into a useful set of search terms. Start here before choosing tools or planning pages. 4 resources - ▶[SEO and Keyword Research: A Practical Guide to Choosing the Right Pages](https://anthonyhayes.io/seo-and-keyword-research/) - ▶[Keyword Research and Analysis for SEO: How to Assess and Organize Opportunities](https://anthonyhayes.io/keyword-research-and-analysis-for-seo/) - ▶[Keyword Research for SEO and Online Advertising: One Plan for Pages and Campaigns](https://anthonyhayes.io/keyword-research-for-seo-and-online-advertising/) - ▶[12-Step Keyword Research Checklist for a New Topic](https://anthonyhayes.io/keyword-research-checklist-for-a-new-topic/) [Keyword Research Tools02](https://anthonyhayes.io/hub/keyword-research/keyword-research-tools/) What you’ll learn Compare ways to find keyword ideas, including free tools and Google's planning tool. Learn what each tool can and cannot tell you before relying on its suggestions. 4 resources - ▶[Keyword Research and Tools: How to Choose the Right One](https://anthonyhayes.io/keyword-research-and/) - ▶[Google Keyword Planner: A Practical Guide to Finding and Reading Keywords](https://anthonyhayes.io/google-keyword-planner/) - ▶[How to Use Google Keyword Planner: A Step-by-Step Guide](https://anthonyhayes.io/how-to-use-google-keyword-planner/) - ▶[How to Use Google Keyword Planner for SEO to Choose the Right Keywords](https://anthonyhayes.io/google-keyword-planner-for-seo/) [Keyword Ideas for Specific Channels03](https://anthonyhayes.io/hub/keyword-research/keyword-ideas-for-specific-channels/) What you’ll learn Learn how to adapt keyword discovery to the way people search on YouTube. These guides focus on channel-specific research rather than general web search. 3 resources - ▶[13 Picks for the Best Free Keyword Research Tool for Youtube](https://anthonyhayes.io/best-free-keyword-research-tool-for-youtube/) - ▶[How to Use Google Keyword Planner for Youtube: A Practical Guide](https://anthonyhayes.io/google-keyword-planner-for-youtube/) - ▶[12 Steps to Build a Youtube Keyword Research Workflow](https://anthonyhayes.io/build-a-youtube-keyword-research-workflow/) [Search Intent and Content Mapping04](https://anthonyhayes.io/hub/keyword-research/search-intent-and-content-mapping/) What you’ll learn Turn a keyword list into a publishing plan by identifying what searchers want and matching that need to a page. Use these guides to avoid choosing a keyword without knowing what the page should deliver. 3 resources - ▶[How to Identify Search Intent Before Writing: A 5-Step Guide](https://anthonyhayes.io/how-to-identify-search-intent-before-writing/) - ▶[Keyphrase in Introduction Example: How to Use It Naturally](https://anthonyhayes.io/keyphrase-in-introduction-example/) - ▶[Keyword Research for Content Planning: Turn Search Terms into a Clear Page Plan](https://anthonyhayes.io/keyword-research-for-content-planning/) [Keyword Prioritization and Competitor Analysis05](https://anthonyhayes.io/hub/keyword-research/keyword-prioritization-and-competitor-analysis/) What you’ll learn Decide which opportunities deserve attention by comparing relevance, intent, competition, and business value. Then use competitor research to find gaps without copying another site's strategy. 3 resources - ▶[A Practical Guide to How to Prioritize Keywords for Your Business](https://anthonyhayes.io/how-to-prioritize-keywords-for-your-business/) - ▶[12 Steps for SEO Keyword Research and Competitor Analysis](https://anthonyhayes.io/seo-keyword-research-and-competitor-analysis/) - ▶[How to Avoid Keyword Cannibalization When Planning Pages: A URL-by-URL Plan](https://anthonyhayes.io/how-to-avoid-keyword-cannibalization-when-planning-pages/)